We can’t help it, it’s just the way we are.

Original, creative, sometimes a bit over the top.
Well, often, actually. And at times even on purpose.

We stick out like a sore thumb, it’s in our DNA.
And down to the choices we’ve made.

We like doing things the hard way. Even when they’re simple.
And we’re f**king good at it.

We’re worldwide but you won’t find us everywhere:
only where we want to be.

We’re a weird mixture of elegance and creativity.
And that’s why we stand out.

We’re always on the go. We can’t sit still.
We strive to raise the bar in everything we do. And you can tell.

We’re obsessed by detail, but this obsession often leads to new ideas.
Otherwise we get bored. And when we’re bored, you’re bored too.

We’re sorry about all this, we really are, but there’s nothing we can do about it.
We are Italians.*

We are MAD In Italy.

At EINSTOFFEN, we do not like being put in a box. We create what we feel like, when we feel like. Since we founded the brand in 2008, we have had two driving forces: freedom and independence. Instead of jumping into the hamster wheel for a predictable career, we preferred the activity of «EINSTOFFEN»: equipping people with our own stuff or cloth…

Currently, we create eyewear and fashion for independent people with minds of their own – kindred spirits, so to speak. Our customers are environmentally conscious, sure, but they’re also the type to enjoy what life has to offer, and laugh at it all a bit too. We exclusively design our products in Switzerland and we like to use unusual materials or incorporate extravagant details. But that could change tomorrow. As said before: we do not like being boxed in…

The oldest and greatest optical company in American history has pioneered optical and eyewear innovation for centuries. AO’s founders believed everyone should have access to eyewear, not just the elite, and changed history by bringing spectacle manufacturing to the US. Since then, AO has originated sunwear styles worn by pilots, Presidents, and NASA space crews.

Still committed to independent thinking. Still made in America. Still focused on the future, AO continues to set the standard for American eyewear.

For almost two centuries now, AO has stood as a symbol of American ingenuity, and we’re just getting started. Our pride in AO’s heritage is matched only by our pride in our team’s commitment to craftsmanship and customer service. In our state-of-the-art American factory, AO produces the quality, classic eyewear that defines True Original style.

Driven by the pursuit of excellence and drawing from over years of experience, the Rudy Project collection elevate the performance of athletes at every level. Since 1985 all Rudy Project products masterfully blend cutting-edge technology and aesthetically sculpted design, along with Italian styling and attention to detail, to make some of the world’s best eyewear, hi-tech prescription solutions, helmets and sports gear. Legends of cycling, motorsports, triathlon, and many other disciplines represent Rudy Project as they wear the brand’s helmets and sunglasses in training and competition across the globe. By using athlete feedback, Rudy Project has developed unique products with the latest designs, aerodynamics, and technology. For this reason, Rudy Project supports and offers gear solutions to thousands of professional athletes and sports enthusiasts all around the world.  The end result is a collection of products that elevate athlete’s safety, comfort and, above all, performance in any field of play. Rudy Project is a worldwide developer, manufacturer, and distributor of performance sunglasses, helmets, goggles, and prescription solutions of the highest technical level.   Founded in Treviso, Italy in 1985, Rudy Project has been a global leader in the field of sports eyewear for over 30 years. By selling products in more than 60 countries worldwide, the company has re-affirmed its international vocation with its second generation of entrepreneurs, Cristiano and Simone Barbazza.